From Artist to Entrepreneur with Kristin Solomon
From Artist to Entrepreneur
Business Planning for Creatives
Instructor: Kristin Solomon
Week 2: August 9-15, 2020
Are you ready to turn your passion into your profession? Are you an artist with too much inventory? Newly retired and wanting to use your free time to focus on your art? "From Artist to Entrepreneur” will take you from the studio to the business world one step at a time. If you have always wanted to make money with your art, this workshop will help you formulate a plan.
Over the course of 5 days, students will create a strategic business plan and vision board presentation. Instructor will provide worksheets and interactive exercises to guide students on how to develop their own strategies to tackle each of the following topics:
- Mindset – How to start thinking like a business owner and clear blocks that are holding you back.
- Brand Establishment – How to turn your unique voice and personal style into a well packaged brand.
- Audience Development – How to conduct research and find your audience of patrons that will follow you on social media, support your art practice, and buy your work.
- Marketing and Sales- How to price, package, promote, and sell your work. We will cover web, print, and social media.
- Finance – How to create a budget, track your expenses, prepare documents for your taxes, etc.
- Legal – How to negotiate contracts, file for copyright with the Library of Congress, protect from scams etc.
- Implementation- How to break down your business plan into manageable tasks with a realistic timeline for achieving goals.
Class material fee $10
Click here for required class supply list
Kristin has 20 years of experience in administration, development, fundraising, marketing, communications, and design management in the field of arts and culture. She holds a BFA in Photography from the School of Visual Arts and earned her Masters degree in Arts and Cultural Management from Pratt Institute, both in New York City. She is the Founder and Leader Principal of Arts and Cultural Management, a creative business strategy firm that provides education and expertise to empower creative entrepreneurs and mission-based organizations to develop sustainable business practices. Kristin is a creative soul with a strategic mind that can generate ideas and cast vision, as well as break them down into achievable steps towards long-term goals. She is extremely outgoing, resourceful, dedicated, and detail-oriented. She nerds out on strategic planning and gets super energized working with artists to help them fulfill their dreams of earning a living from their passion.
Kristin is also the part-time Director of Blackfish Gallery in Portland and serves on the Boards of the Creative Arts Community and the Friends of Menucha Foundation.
To learn more about Kristin, visit her website: